From Bootstrap to Scale: Daniel Andor on Building User-Centric SaaS Products
In this episode of Software Spotlight, we sit down with Daniel Andor, founder of Duran, a leading product strategy and design studio. With over a decade of experience in UX design and product discovery, Daniel has helped numerous early-stage founders transform their products from minimum viable products to scalable solutions. His journey from working in a startup studio in Romania to founding his own design consultancy showcases the evolution of product-led growth in the SaaS industry.
Daniel shares his expertise in helping pre-seed and seed-stage companies overcome common growth challenges, particularly during the critical transition from early adopters to early majority users. His work has resulted in significant improvements for clients, including 5-10% reductions in churn rates and enhanced user engagement through optimized product experiences.
Key Discussion Points:
- Evolution from technical founder to UX/product strategy expert
- Methodology for combining product strategy with UX design
- Framework for conducting effective customer research and feedback collection
- Approach to optimizing products for different devices and use cases
- Strategy for reducing customer churn through improved user experiences
- Process for testing and validating design solutions with end users
- Insights on working with global clients across US, Europe, and India
- Impact of AI tools on product development and design
- Techniques for bridging the gap between technical founders and user needs
- Methods for measuring success through customer feedback and engagement
- Strategies for scaling products beyond early adopters
- Importance of understanding customer context in product development
Subscribe to Software Spotlight for weekly insights from technology leaders and transformation experts. Visit softwareoasis.com/subscribe to receive our bi-weekly newsletter packed with exclusive strategies and actionable insights from industry pioneers.
Daniel shares his expertise in helping pre-seed and seed-stage companies overcome common growth challenges, particularly during the critical transition from early adopters to early majority users. His work has resulted in significant improvements for clients, including 5-10% reductions in churn rates and enhanced user engagement through optimized product experiences.
Key Discussion Points:
- Evolution from technical founder to UX/product strategy expert
- Methodology for combining product strategy with UX design
- Framework for conducting effective customer research and feedback collection
- Approach to optimizing products for different devices and use cases
- Strategy for reducing customer churn through improved user experiences
- Process for testing and validating design solutions with end users
- Insights on working with global clients across US, Europe, and India
- Impact of AI tools on product development and design
- Techniques for bridging the gap between technical founders and user needs
- Methods for measuring success through customer feedback and engagement
- Strategies for scaling products beyond early adopters
- Importance of understanding customer context in product development
Subscribe to Software Spotlight for weekly insights from technology leaders and transformation experts. Visit softwareoasis.com/subscribe to receive our bi-weekly newsletter packed with exclusive strategies and actionable insights from industry pioneers.
Creators and Guests
Host
Michael Bernzweig
Michael Bernzweig is a tech entrepreneur and podcast host. He founded Software Oasis in 1998, pioneering software distribution. Now, he connects businesses with top tech consultants and hosts the Software Spotlight, Career Spotlight, and Consulting Spotlight podcasts, providing valuable insights to professionals.
Guest
Daniel Andor
Daniel Andor is the founder of Duran, a product strategy and design studio. He specializes in UX design and product discovery, helping early-stage founders create intuitive digital products. His journey began in Romania working at a startup studio before transitioning to freelancing and eventually founding Duran to focus on combining UX design with product strategy.
