Software Spotlight

The podcast begins with host Michael Bernzweig welcoming Arttu Haho, Product Manager of Trustmary, to provide background on their customer review platform. Learn more about the Trustmary solution. Haho explains that Trustmary started 2016 producing video testimonials before pivoting to software in 2019-2020 to help businesses collect, manage, and showcase text and video reviews.

When asked about the problem Trustmary solves, Haho says reviews build trust between businesses and prospective customers. Trustmary makes it easy to collect, manage and display authentic reviews across platforms like Google, Facebook, etc. He demonstrates features like only collecting positive reviews and routing negative ones for feedback first.

On trends, Haho notes increased review demand across industries beyond hotels and restaurants as credibility becomes critical everywhere. Though video reviews are ideal, text reviews are more straightforward to collect at scale.

Haho states that Trustmary is used broadly but is popular for professional services, healthcare, real estate, and software needing consolidated review management. He then provides a demo, showing how Trustmary creates review collection pages, imports existing reviews, and embeds widgets on sites with a simple code snippet.

Haho highlights Trustmary as an easy, consolidated platform meeting the emerging need to systematically collect and leverage customer reviews for trust-building and lead generation across industries.

Read our articles below to learn more about the Trustmary solution: