Software Spotlight

Host Michael Bernzweig welcomes Joran Hofman, founder of Reditus, a B2B network connecting SaaS software companies with affiliates. Hofman shares his founding story - while working at Leadfeeder startup, he built a website reviewing sales tools that attracted 25,000 visitors per month. He tried monetizing via affiliate links but struggled with scattered portals and lack of transparency, losing over $20K in potential revenue. 

This motivated Hofman to build his own affiliate platform catered to B2B SaaS. Reditus offers a marketplace where companies list programs and affiliates can apply. Key features include centralized affiliate tracking and management, focus on SaaS metrics like MRR over generic ecommerce metrics, and a freemium model with no platform fees until $5K affiliate revenue achieved.

An example success story is expandi who generated over $25K in first 6 months via Reditus marketplace without any program promotion. Hofman highlights key platform benefits like only paying affiliates when they drive paid referrals, scalability to find more affiliates, and driving profitable revenue growth for companies. Upcoming plans include improving affiliate onboarding, matching companies with relevant affiliates using data science, and supporting more non-CPA affiliate models.

Learn more about the Reditus solution: