Software Spotlight

Capturing Customer Insights to Improve Experiences

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Customer experience platform Qwary helps over 7,000 brands worldwide capture feedback and gain actionable insights from their customers. Since launching in 2021, Qwary has seen tremendous growth, conducting over 2.7 million customer surveys last year.

Origins and Vision

Qwary was founded by brothers Manoj and Vishal Rana, combining Manoj's marketing expertise with Vishal's strengths in building products. Their vision is to help brands connect with and understand users to survive and deliver value.

Key Platform Capabilities

The Qwary platform enables targeted in-product feedback surveys based on user behaviors. It also features robust analytics dashboards to uncover insights that elevate satisfaction, improve product adoption, and build loyalty.

Serving Both Small and Large Businesses

While optimized for tech startups that have achieved product-market fit, Qwary also helps mid-market and enterprise brands manage customer experience across sales, marketing, product, and service touchpoints.

Future Innovations

Upcoming platform enhancements include AI to uncover user habits from behavioral data and more advanced survey funnels to re-engage users.

As Qwary continues rapid expansion, the company remains focused on aligning the platform to serve product teams through actionable customer insights.

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