Lillian Pierson of Datamania: AI Strategies for B2B Tech Growth
In this episode of Software Spotlight, host Michael Bernzweig welcomes Lillian Pierson, the founder of Datamania and a seasoned fractional CMO specializing in B2B tech startups. With over a decade of experience in data and AI, Lillian shares her insights on how companies can leverage data-driven strategies to achieve predictable growth. She discusses the importance of building evergreen strategies for data and AI-intensive products and projects, drawing from her extensive experience supporting Fortune 100 companies and educating over two million learners worldwide.
Lillian also delves into the STAR framework she developed for strategy development, emphasizing the need for surveying the market, taking stock of resources, assessing potential use cases, and making informed recommendations. Throughout the conversation, she highlights the advantages smaller companies have in scaling AI solutions due to their agility and ability to experiment quickly.
Listeners will gain valuable insights into the challenges faced by AI startups compared to traditional SaaS solutions and learn about the importance of having a defensible market position. Whether you're a startup founder or part of a larger organization, this episode offers practical advice on navigating the evolving landscape of AI and data-driven growth.
Lillian also delves into the STAR framework she developed for strategy development, emphasizing the need for surveying the market, taking stock of resources, assessing potential use cases, and making informed recommendations. Throughout the conversation, she highlights the advantages smaller companies have in scaling AI solutions due to their agility and ability to experiment quickly.
Listeners will gain valuable insights into the challenges faced by AI startups compared to traditional SaaS solutions and learn about the importance of having a defensible market position. Whether you're a startup founder or part of a larger organization, this episode offers practical advice on navigating the evolving landscape of AI and data-driven growth.
Creators and Guests
Host
Michael Bernzweig
Michael Bernzweig is a tech entrepreneur and podcast host. He founded Software Oasis in 1998, pioneering software distribution. Now, he connects businesses with top tech consultants and hosts the Software Spotlight, Career Spotlight, and Consulting Spotlight podcasts, providing valuable insights to professionals.
