Software Spotlight

This Software Oasis podcast episode features Xiaofei Zhang from ActiveCampaign discussing the company's founding and growth. Learn more and sign up for a Free ActiveCampaign trial. ActiveCampaign started in 2003 to serve small businesses with marketing and sales automation software. After operating for over 10 years, ActiveCampaign transitioned to a SaaS model in 2016, which kickstarted tremendous growth. Today ActiveCampaign has over 800 employees and reached over $150 million in revenue in 2020. Zhang discusses ActiveCampaign's focus on customer-driven innovation, leveraging automation, and integrating AI capabilities like generative content creation. Key topics include email marketing, CRM, and building an open ecosystem of over 900 integrated apps.